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Bxd Activity: BXD Scouts, Course Event, Masterclass
Masterclass: Finding Product-Market Fit: A Field Guide with Lionel Jingles
4 October 2022 @ 15:00 – 16:00 CAT
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Part of our Boxed Scouts course.
Using strategic thinking to analyze the market, generate ideas and choose the right product to build.
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According to the Stellenbosch Business School, strategic thinking will help you choose the right product to build. It will:
- Instil a systems thinking approach
- Teach you to examine how all the parts of the whole are connected – understanding the relationship between these is key to improved decision-making
- Empower you to think more creatively, but always with a business goal in mind
- Create a strong sense of client-centricity
BXD member and expert-in-residence Lionel Jingles will be sharing his insights on using strategic thinking to analyse the market, generate ideas and choose the right product to build.
Key Takeaways:
- Survey the competition to identify market opportunities
- Use simple techniques to generate potential product ideas
- Choose your approach to maximize impact
- Develop a minimum viable product and get it to market quickly
Our host:
Lionel Jingles
Originally from California, Lionel Jingles studied engineering and product development at Caltech and CMU before becoming an entrepreneur based in Silicon Valley. Over 10 years he has worked with many technology startups as a consultant, participated in Y Combinator as a founder, and had a successful exit. Lionel is passionate about designing and building great products that have a real impact on the world.