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Bxd Activity: BXD Scouts, Course Event
Creating Buyer Personas
11 October 2022 @ 15:00 – 16:00 CAT
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Part of our Boxed Scouts course.
In this workshop, we will work together to learn why personas are a critical component of your marketing strategy as well as build a sample persona together.
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Establishing clear buyer personas is key to clarifying your target market. As a result, you’ll be able to attract high-value visitors, leads, and customers to your business who you’ll be more likely to retain over time.
Key Takeaways:
- Learn what buyer personas are and why they are critical to every business
- Build a sample persona
Our host:
Gusharn Bassi
Gursharn is a data-driven techie with a passion for start-ups and entrepreneurship. She is a familiar face in the Toronto tech scene – As a serial founder of tech-based startups in Toronto, and now as the Director of Startup Grind Toronto, a Global organization with over 3 million members. Sharn also enjoys lending her time and experience on the Advisory Board of up and coming startups.
She has also written for Fortune, has made appearances on BNN, CHCH, CityTV, CBC, and been quoted frequently in Inc.com; Betakit; Toronto Star, Globe and Mail, and The Financial Post as “Sharn Kandola” and “Sharn Bassi”.
She has been pursuing a career in the visual arts since the pandemic. Her work has been displayed across North America and Europe.