The Founder's Way

1Months 1–3 — Foundation

Sharpen your idea. Build your first pitch, your first lead list, your first real customer conversations.

In parallel: naming the old beliefs about competence and risk that may be running your decisions, and building the daily practice that lets you tell the difference between real doubt and old noise.

2Months 4–6 — Proof

Get your first paying customer or committed tester, the single biggest driver of real confidence, and the thing this whole phase is built around.

Define your own “leave number”: the specific evidence that would make leaving your job a calculated decision, not a leap.

3Where you'll be at the halfway point (month 6)

• A validated offer you can say out loud without hedging
• At least one paying customer — real money, not just interest
• A pricing decision you’ve made and held
• A visible public presence — the business exists to other people, not just in your head
• Your own specific “leave criteria” defined by you, that the group holds you to

4Months 7–12 — Momentum (fortnightly coaching, not group sessions)

Hold steady while the evidence accumulates. Revisit your leave number as real numbers come in. Get direct support on the actual leaving conversation when it’s time on timing, notice period, what to say, instead of winging it alone.

5Where you'll be at 12 months

• A track record of paying customers, not just a single proof point
• A clear number that tells you when it’s safe to leave — tested against real revenue, not guessed
• Direct experience handling rejection, pricing pushback, and slow months without it shaking your resolve
• A concrete plan for the leaving conversation itself, worked through before you need it
• The decision made: either ready to leave with real evidence behind you, or a clear-eyed view of exactly what’s still missing and what to do about it